PLUTUS = Origin of the name
Plutus appeared as a God to dominate the earth around the 5th century BC in the Greek myth. Since wealth (grain, gold, silver, etc.) at the time had been brought by the earth, thereafter Plutus became a deity of wealth and harvest.
First president, founder of Plutus, Keiji Sato stylized this log as a company emblem by himself and began to use it from the early Showa era (during the 1930s). This is because he was taught to believe that Plutus in the Greek myth is a deity of wealth and from a proverb that tells to “seize the opportunity (chance) by the forelock”.
The name of the logo, Plutus, has adapted as a new company name in 1970 with the faith of “challenging the opportunities (chances)” for aiming a consistent evolving.